New Era is on Sale up to -50% OFF on Selonce.com

In our New Era online shop section, you will find constantly updated collections on sale!

Choose it if you are looking for New Era caps for men or women and make a good purchase!

Do you need caps for a particular occasion or do you just want to get out and walk free? Look for the New Era cap that’s right for you. The large selection of caps includes both trendy caps and sports caps.

Limited selection of New Era caps, ordering has never been easier – people’s fashion online at SELONCE

We all know that fashion was invented by women who love to shop. Selonce’s online shop is proud to present the best brands in people’s fashion. A huge selection of different brands like New Era offers you everything you need for your next outfit: from A to Z. Find the trends of the moment or get inspired by classic cuts and styles. If you don’t like the ordered products, you can return them within 14 days from the day of delivery.

History of the New Era brand

The New Era brand was born from the Buffalo New Era Cap Company, founded by the German immigrant Ehrhardt Koch in 1920 and exclusively produces baseball caps for all Major League teams. It currently produces caps for over 200 American colleges and major sports leagues such as the NBA, NFL and NHL.

New Era has over 500 different licenses in its portfolio.

In addition to the many American stores, New Era Stores have also been opened in London, Berlin and Birmingham.

Over the years, its diffusion has meant that New Era clothing becomes an icon of American youth culture and Hip Hop music and many New Era caps have become true cult objects. Each year New Era produces over 30 million caps which are sold in more than 40 countries around the world.

In 1920, Ehrhardt Koch borrowed $ 1,000 from his sister, Rose, and $ 1,000 from his colleague Joe and started his own hat company, the “E. Koch Cap Company” and, in his first year, managed to produce well over 60,000 caps.
In 1934, New Era began producing caps for the Cleveland Indians, which would be their first Major League Baseball contract.

In 1965, New Era supplied caps to approximately 10 of the 20 MLB teams while, in 1993, New Era was granted the first exclusive license with MLB to produce baseball caps on the field for all of its participating teams.

In 2010, while New Era had long been associated with baseball, the company focused on deepening football and other sports leagues and, in 2012, acquired all exclusive rights to the sidelines for the National Football League while, In 2017, New Era signed the exclusive rights to the National Basketball Association’s court products and this made New Era the first headwear company to have exclusive rights to the MLB, NFL and NBA simultaneously.